Northwestern Mutual · Marketing internship
Recognizing Chancellor Manohar Singh
A campus tribute celebrating Chancellor Manohar Singh.
The audience
Students, alumni, and local readers who recognize UW Oshkosh, including people unfamiliar with its new chancellor.
My contribution
I designed a congratulatory post from the Oshkosh office that pairs Chancellor Singh’s portrait with the campus identity.
Design decisions
His name carries more visual weight than the congratulatory script. The Titans mark and campus photograph establish the connection to UW Oshkosh; the Northwestern Mutual mark identifies the sender.
My evaluation
At a glance, the portrait and name carry the message. The inauguration line is secondary and relatively small. For a narrower placement, I would keep that detail in the post caption.