Independent project · Self-directed concept
Introducing a travel-planning service
A travel-planning flyer that moves from a destination image to a service list and a way to get in touch.
The audience
Travelers who want help planning a trip but may not yet have chosen a destination or service.
My contribution
I designed a self-directed travel flyer that introduces Odyssey Travel Co., outlines its specialties, and gives the reader a contact point.
Design decisions
A beach photograph sets the tone before the reader reaches the service list. I kept specialties and the introduction in separate columns so readers can enter through either.
My evaluation
The landscape and headline establish the travel theme quickly. The smaller contact area competes with the service list; I would give it stronger emphasis in a version intended primarily to generate inquiries.