Independent project · Self-directed concept
A seasonal grooming promotion
A grooming promotion built around one pet portrait, a seasonal discount, and a clear offer panel.
The audience
Pet owners scanning a seasonal offer who need to identify the service and understand the discount quickly.
My contribution
I designed a self-directed promotion for a dog-grooming offer using a dog portrait, a spring headline, and a dedicated offer panel.
Design decisions
The dog establishes the service immediately. The outlined panel separates the discount and conditions from the more playful lettering.
My evaluation
The portrait is a strong first read, while the offer still has a distinct home. I would simplify the smaller copy for a phone-size ad and give the booking instruction more space.